An AI agent that rewrites job ads and publishes them across 600 platforms

The challenge

As job marketing experts, Brockmeyer knows exactly where the ideal candidate for a vacancy can be found. Reaching that candidate, however, took an amount of manual work that did not scale with the company's growth.

A vacancy deserves different wording on every platform. LinkedIn asks for something different from Indeed; a student job board asks for something different from Stepstone. Rewriting the copy for each channel, managing a separate budget per channel and keeping separate reports is work a recruiter was not hired for, and exactly the kind of work that slips when things get busy.

The solution

We built a client portal that lets a recruiter or HR manager publish a vacancy across hundreds of job boards in Europe from a single central budget: LinkedIn, Stepstone, Monster, Indeed, student job boards and more. On top of that runs an AI agent that edits the job ad: it improves the content and keeps the tone of voice and brand style consistent, so the copy lands better with candidates.

The agent then publishes to the right platforms itself and analyses the response. In the portal the recruiter sees what happens to a vacancy: which responses came in, the status of follow-up, where candidates come from, and how much budget is left.

Why this is an integration problem, not an AI problem

Rewriting a job ad is the easy part. Any language model can do that.

The hard part is the hundreds of connections behind it. Every platform has its own format, its own lead time, its own way of being paid, and its own way of breaking. One platform changing its API must not mean a recruiter loses their vacancy. That is where the work is, and that is why this system has been running for years.

The approach

To get the portal right we first gathered all requirements in conversations with staff, recruiters and clients. On that basis we produced a design that was approved almost immediately. It hit the nail on the head. Then we built a web portal that is also available as a mobile app.

The implementation is an ongoing project. Together with Brockmeyer we keep thinking about improvements to the portal and about the best product-market fit, drawing on several disciplines: business analyst, architect and growth marketer.