About us
Technology changes. Responsibility does not.
We are Digital Business Developers from Haarlem. Creating business impact is the goal, software is the means.
Second Company has been around for more than fifteen years, longer than most of the AI tools that are fashionable today. We have lived through offshoring, low-code and now the AI wave. Our conclusion is always the same: technology changes, responsibility does not. Business first, Code second.
In numbers
- 15+
- years in production
- 27
- cases on this site
- Haarlem
- one office, no offshore layer in between
The people
Business analyst, architect and project lead in one. Not a relay station to an offshore team.

Sebastiaan Herman
Founder
Founded Second Company more than fifteen years ago and has since built systems for ANWB, ING, KPN and the Dutch Postcode Lottery, among others. Also the founder of Famelab, one of the AI cases on this site.
LinkedIn
Amir
Operations Manager
Keeps the systems we support running: monitoring, SLAs and incidents.

Paul
Full Stack Developer
Builds the portals, integrations and agents that run in production at clients.

Femke
Office Manager
Runs the organisation behind the work, from scheduling to administration.
Is your AI stuck between demo and production?
In two weeks you will know what it takes to make it run: concrete advice, a risk report and a price.